At the beginning of October we went to Atlanta, where Southern Automotive Manufacturers Alliance organized the Southern Automotive Conference for the 11th time. During the programs, visitors could get acquainted with Atlanta’s automotive market position, as well as available subsidies for foreign investors. Government aspirations were also highlighted in support of foreign companies. The organizers are committed to show something new every year, something the participants can say: if I did not come, I might have never known these innovations. The event in figures: nearly 1,800 participants and 300 exhibitors, which is significantly higher than last year’s Alabama event data. We spent 3 days in this beautiful city!